Monday 3 February 2014

Representation of age in the media

Older people
http://www.dailymail.co.uk/femail/article-2550656/FOREVER-BEAUTIFUL-Make-turn-clock.html
In this article, the representation of age is shown as negative. It is an article on beauty, aimed mainly at women, as it was featured on the 'femail' section of The Daily Mail. It's about the 'secrets', tips and tricks on looking more youthful with the use of makeup, and the title 'forever beautiful' suggests that old age is not a connotation of beauty, but youth - which isn't eternal - is. Wrinkles are an obvious sign of ageing and they are described as 'age-related issues' which need to be fixed, and the fact that a completely natural process is described as an 'issue' reinforces a very negative and self-loathing connotation of age amongst women.

Younger people
http://www.dailymail.co.uk/tvshowbiz/article-2547425/Justin-Bieber-set-arraigned-Miami-DUI-Vanlentines-Day.html
This article is about the young celebrity Justin Bieber and the follow up of his arrest for driving under the influence. The article describes Bieber in a negative and immature way as the writer antagonises him by listing his charges, then follows it with "Meanwhile, the 19-year-old has been looking like he doesn't have a care in the world as he frolicks on a beach in Panama with his entourage." This makes Bieber sound irresponsible and spoilt as it creates the impression that he has gotten away with his crimes for being rich and famous since he isn't currently in jail. However, the focus on his upcoming arraignment makes it sound like an event worth looking forward to as it may result in potential punishment for Bieber, and thus creates a negative ideology where the reader is encouraged to look forward to the punishment of a young person. The ideology conveyed in this article reinforces the stereotype that young people are troublemakers and irresponsible.

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